Typical Agricultural Case Show: Jiete Jintian Agricultural Technology Service Co., Ltd.

To thoroughly implement the rural revitalization strategy, promote the high-quality development of new-type agricultural business entities and agricultural socialized services across the province, and give full play to the exemplary and leading role of typical cases, the Department of Agriculture and Rural Affairs of Hebei Province recently officially identified 71 units as typical cases of farmers' cooperatives, family farms, and agricultural socialized service organizations for 2025. These typical cases are diverse in types and distinctive in characteristics, achieving remarkable results in accelerating the innovative development of farmers' cooperatives, enhancing the capacity of family farms, expanding the modes of agricultural socialized services, activating the development vitality of villages, and increasing farmers' income. Their mature working measures and replicable experiences have strong representativeness, replicability and promotability, injecting new impetus into the high-quality development of agriculture in the province. Today, we focus on showcasing an outstanding representative among them - Jiete Jintian Agricultural Technology Service Co., Ltd., to explore its practical path of empowering agricultural development and increasing farmers' income.

Company Overview and Core Service Model

Founded in 2008, Jiete Jintian Agricultural Technology Service Co., Ltd. has been deeply engaged in the agricultural service field for more than ten years, always adhering to the core philosophy of "Inheriting green agriculture and serving Chinese farmers". Based on the actual situation of agricultural development, it accurately meets the connection needs between small farmers and the development of modern agriculture, and innovatively builds a collaborative service network of "service organizations + village collective economic organizations + farmers + financial and insurance institutions". Through multi-party cooperation, physical operation, resource integration and model innovation, it has meticulously created the "Five Good" service model, achieving remarkable results in cost reduction and efficiency increase, industrial expansion, and farmers' income increase, and has become a benchmark for promoting the high-quality development of regional agricultural socialized services.

Solving the Pain Points of Small Farmers' Scattered Operation and Building a Digital Agricultural Service System

To solve the pain points of small farmers' scattered operation such as low efficiency, weak technology, poor risk resistance and narrow sales channels, the company took the initiative to act and integrate resources, and united 24 agricultural socialized service organizations to form the Daming County Agricultural Socialized Service Organization Alliance, forming a synergistic service force with complementary advantages and joint efforts. Relying on the alliance platform, the company focused on building a digital agricultural service center, set up an intelligent seed screening platform, integrated and accessed 12 types of core agricultural data such as soil moisture, meteorological early warning, pest and disease monitoring, and crop growth, and built an integrated "space-air-ground" agricultural monitoring system. It can accurately grasp the field dynamics, provide customized personalized planting plans for farmers, realize "fertilization on demand and precise management", and improve the scientificity of planting from the source.

Comprehensive Technical Service System to Empower the Quality and Efficiency Improvement of Agricultural Production

In terms of technical services, the company adheres to "empowering agriculture with science and technology", invites experts and professors in the agricultural field to provide on-site guidance, and sets up a professional agronomic service team. Relying on 8 agricultural technology service stations distributed in key areas, it has built a comprehensive technical service system of "online consultation + offline guidance", realizing the efficient closed-loop operation of material distribution, technical guidance, problem feedback and effect tracking, allowing farmers to enjoy professional and convenient agricultural technical services at their doorsteps. At the same time, it gives full play to the intermediary coordination role of village collective economic organizations, guides scattered small farmers to develop in groups, realizes centralized and contiguous land operation, greatly improves the efficiency of mechanized ploughing and harvesting, and reduces the labor intensity of farmers' production.

Solving Financing and Sales Difficulties and Building a Win-Win Interest Community for Multiple Parties

To solve the problems of "difficult financing, expensive financing and weak risk resistance" in agricultural production, the company actively introduced financial and insurance institutions, built a bridge for bank-enterprise-farmer docking, provided sufficient financial support for agricultural production, and launched targeted agricultural insurance products to escort the whole process of farmers' planting, harvesting and sales. This effectively reduces the operational risks caused by natural disasters and market fluctuations, and enhances farmers' confidence in production and operation. In the sales link, the company took the initiative to connect with large grain purchasers such as Wudeli Group, built a stable production and sales docking channel, realized "contract farming and guaranteed-price purchase", promoted the efficient linkage of production and sales on 200,000 mu of cooperative land, and completely solved the farmers' worries of "good harvest but hard to sell or sell at a good price". All participating subjects distribute benefits reasonably according to their contribution, forming a community of "shared risks and benefits", and achieving a win-win situation for service organizations, village collectives, farmers, financial and insurance institutions, and purchasers.

The "Five Good" Service Model Achieves Remarkable Results and Breaks Through Multiple Benefits

Based on the foundation of coordinated development, the company has carefully constructed the "Five Good" service model of "selecting good seeds, cultivating good land, harvesting good grain, selling at good prices, and distributing good profits", covering the entire agricultural production chain in an all-round way, achieving multiple breakthroughs in economic, social and ecological benefits with remarkable results and outstanding highlights.

Economic Benefits: Cost Reduction, Efficiency Improvement, Quality Enhancement and Income Increase

The "Five Good" service model effectively achieves cost reduction, efficiency improvement, quality enhancement and income increase. Through centralized procurement, unified distribution, mechanized operation, precise management and other measures, the production cost of farmers has been greatly reduced. The overall cost of unified planting and harvesting (excluding labor) is saved by 150 yuan per mu, and 200,000 mu of cooperative land saves farmers a total of 30 million yuan in production costs every year; at the same time, village collective economic organizations achieve an annual income of 1.5 million yuan by providing intermediary coordination and organizational services, injecting lasting impetus into the development of village collectives. In terms of output and quality, relying on scientific planting plans and professional technical guidance, the average output of agricultural products has increased by 10%, the quality has been significantly improved, the product added value has increased by 5%, and farmers' per mu income has increased by more than 200 yuan, truly realizing "cost saving, output increase and benefit improvement".

Social Benefits: Promoting Employment and Driving Industrial Upgrading

The company actively fulfills its social responsibilities and effectively solves the employment problem of rural idle labor. Relying on 8 agricultural technology service stations, combined with technical training, field operations, material distribution and other work, it has developed stable employment channels for rural idle labor and left-behind personnel, driving hundreds of rural laborers to achieve local employment. This not only increases farmers' wage income, but also promotes the full utilization of rural human resources, helping the revitalization of rural talents. At the same time, through group development and technological empowerment, it further improves the market competitiveness and professional level of agricultural production of small farmers, guides farmers to gradually transform to modern planting, and promotes the large-scale and standardized development of the agricultural industry.

Ecological Benefits: Green Development to Achieve a Win-Win Situation of Ecological Protection and Farmers' Prosperity

The company adheres to the concept of green development, vigorously promotes eco-friendly planting technologies, focusing on the application of green technologies such as variable precision pesticide spraying and soil testing and formulated fertilization, effectively reducing the unreasonable use of pesticides and chemical fertilizers. Among them, pesticide usage has been reduced by 70%, and chemical fertilizer utilization rate has been increased by 15%. This not only reduces agricultural non-point source pollution, but also improves soil quality and agricultural ecological environment, promotes the transformation of agricultural production to green and ecological development, and realizes a virtuous circle of "beautiful ecology, prosperous industry and wealthy farmers".

Typical Demonstration and Leadership to Help the Comprehensive Revitalization of Rural Areas

As a typical representative of agricultural socialized service organizations in Hebei Province, Jiete Jintian Agricultural Technology Service Co., Ltd. has taken a path of agricultural socialized services that fits the actual rural situation and meets farmers' needs through innovating collaborative models, improving service systems and building characteristic brands. Its "Five Good" service model and development experience of multi-party coordination not only solve the development problems of small farmers, but also promote the quality and efficiency improvement of the agricultural industry, providing replicable and promotable practical experience for the development of new-type agricultural business entities and agricultural socialized service organizations in the province. It will continue to lead and drive more farmers to embark on the road of increasing income and becoming rich, contributing more to the high-quality development of agriculture and the comprehensive revitalization of rural areas in Hebei Province.